Ray Litvak

"Great content isn't an expense—it's an investment. The right words can build trust, attract leads, and drive business growth. Want results? Start with content that speaks to both people and search engines." says Ray Litvak, who makes SEO content as easy as ABC. He is the founder of Writing Web Words Inc., which started in 2008. Ray was also featured in The Top 100 Canadian Professionals Magazine and recognized by The Silicon Review for his SEO expertise. He is proud that he has an 85% referral rate, as great content gets results. He has a Black belt in judo, and he feels that strategy applies on and off the mat!

Ray's path to SEO copywriting started long before it became the powerhouse it is today. While working as an e-commerce consultant at Yellow Pages, he saw firsthand how many incredible products and services small businesses (SMBs) had—yet remained invisible online. He felt their websites lacked strong, optimised content that featured them in search results to attract real customers.

In 2008, he launched Writing Web Words Inc. with a clear mission: to help businesses compete and thrive with content that does more than just rank but connects. Since then, he has worked to craft a blend of writing for humans and search engines that help companies gain visibility while converting visitors into customers. The result was an 85% referral rate from happy clients across North America. For him, it's all about strategy, creativity, and never settling for cookie-cutter content.

Ray believes that SEO content writing isn't just about getting a website to rank higher; it's about building credibility, earning trust, and turning readers into customers. He says, "The right content can shape a business's reputation, drive more sales, and open opportunities that might have seemed out of reach. I've seen it happen on many occasions. Well-crafted content can differentiate between getting lost in the crowd or dominating SERPs. From a solopreneur carving out a niche to a growing company competing with corporate giants, the right words can level the playing field. My job is to ensure my clients get the attention they deserve and that their content works just as hard as they do.” 

Ray feels he is a mix of strategist, storyteller, and straight shooter. His philosophy is to keep it simple, make it engage, and—most importantly—make it work. He communicates in a way that's clear, practical, and conversational. Business owners are busy and don't have time to wade through industry jargon or vague advice. That's why he breaks things down in a way that's easy to understand, whether he is training a client on SEO best practices or explaining why keyword stuffing is a bad idea. He gleefully says, "I like to keep things light, sometimes funny, but always valuable. Think of me as your SEO coach—just without the whistle and clipboard."

He has worked with businesses across various industries, including law firms, healthcare providers, retailers, service companies, and more. One success story that sticks with him is about a boutique-style business. The owner tried to compete with major retailers but lacked the budget and staff. They offered a highly personalized and bespoke service but a weak online presence. Their traffic took off after rewriting their website and developing an SEO content strategy. Within months, they outranked competitors, leads poured in, and their business saw tangible, measurable growth. The owner later told him, "Your content didn't just help us rank—it changed how people see us." That's what great SEO copywriters do. It doesn't just improve rankings—it changes the game.

Ray admires many people, including Seth Godin. His marketing approach—based on authenticity, storytelling, and delivering value- aligns with how he sees SEO content. He mentions, "Godin teaches that great marketing isn't about being the loudest voice in the room; it's about making an impact with the right message. That's exactly how I approach website content writing. Every piece I create is designed to engage readers, provide useful information, and ultimately convert browsers into buyers.”

He takes a hands-on, results-driven approach when teaching SEO Copywriting techniques and marketing strategies. He aims to convert complex topics into readable, easy-to-understand English, also known as Plain Language. Some of his go-to methods include:

1. SEO Audits – Reviewing a client's existing content to find areas for improvement.
2. Live Training – Teaching businesses how to create high-ranking, engaging content themselves.
3. Case Studies – Showing real-world examples of what works and what doesn't.
4. Content Blueprints – Providing a step-by-step guide to structuring website content for maximum impact.

SEO is a moving target that is constantly evolving, so keeping up with the latest changes isn't optional; it's essential. To stay ahead, he relies on a mix of SEO and business blogs, such as:

1. Daily Industry Reading – Blogs from Search Engine Journal, Sterling Sky, Marie Haynes, Moz, and Google updates. 
2. Hands-On Testing – Experimenting with different SEO strategies to see what works in the wild.
3. Networking with Experts – Learning from and sharing insights with industry leaders.
4. AI Trend Monitoring – Keeping a close eye on how artificial intelligence shapes search behaviour.

A session with Ray isn't just about learning SEO—it's about completely changing how a business communicates online. Clients walk away with the following:

1. A Clear SEO Roadmap – No more guessing; they'll know exactly what steps to take.
2. Better-Performing Content – Insights into what's working and what needs tweaking.
3. Higher Conversion Rates – Tips on how to turn website visitors into paying customers.
4. Confidence in Their Brand Voice – Understanding how to create authentic and optimised content.

Here are some ways the industry can progress in the forthcoming years, according to Ray: 

1. SEO copywriting is only going to get more user-focused. Google prioritizes valuable content over outdated tricks, meaning businesses need high-quality, and engaging copy more than ever.
2. AI will play a bigger role but won't replace human creativity. The best content will mix AI insights with human storytelling.
3. Voice search will grow – Making conversational, natural-sounding content essential.
4. Search intent will dominate. Writing just for keywords won't cut it anymore. Content must answer real user questions.